During the late 1990’s, the Gebbie Foundation began to review its operational policies in light of social and economic circumstances within the community. Four decades of charitable giving had helped to build and sustain strong cultural and social service programs in the region. Loss of industry, however, along with the growing problems associated with urban deterioration and sprawl, called for a revised strategy for meeting community needs. Over the course of a few years, assisted by consultants with expertise in philanthropy and community building, the foundation redirected its efforts away from passive giving and toward proactive revitalization of the City of Jamestown. The new strategy included a multi-million dollar investment in the West End of Downtown Jamestown.

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Gebbie's recent development activities reflect sustainable community/smart growth principles, which acknowledge the links between economic, social and environmental health.  By working to revitalize Jamestown as an important historical center of community life, Gebbie hopes to positively impact the quality of life for residents of the city and the region. While improving the economy, redevelopment of the city can also help to reduce sprawl and preserve the integrity of surrounding landscapes that contribute to Chautauqua County's identity as a beautiful place to visit and live.